Gatorade Overhauls Brand Architecture With G Series Line

Gatorade took a huge step in the revitalization of its brand this week by revealing a new structure for its mainstream product line called the “G Series”: three functionally complementary types of drinks to meet the various relevant need states of consumers, and an alliance with GNC for the launch of “G-Series Pro” products with a similar structure for serious athletes

A Twinkle in the Eye, Augmented Reality in a Contact Lens

A new generation of contact lenses built with very small circuits and LEDs promises bionic eyesight.

Photos: University of Washington
Second Sight: In recent trials, rabbits wore lenses containing metal circuit structures for 20 minutes at a time with no adverse effects.

Public Displays of Augmented Reality

hungry hungry eat head is an interactive public art installation created by hudson-powell, joel gethin lewis and karsten schmidt and produced by bren o'callaghan. the project was installed on a large screen in edinburgh, scotland last fall as part of the AND festival. viewers were given large placards with QR codes printed on them and video-tracking technology was used to create augmented reality animations on their head. the video feed was broadcast live on the screen, creating a mirror effect with 3-D animations superimposed on the reflection. the user’s heads were replaced with various creatures ranging from frogs and other animals to monsters and alien creatures. unlike many AR projects that require each user to have the latest technology, this piece centralized the hardware allowing almost anyone to enjoy the concept.

Hungry Hungry Eat Head from Bren O'Callaghan on Vimeo.

Furniture

designer m.l. pawinee santisiri from Singapore

mirrors, stools, are made with recycled newspaper

built to resist

Quinze & milan have teamed up with bag manufacturer eastpak to create a furniture collection.
Both pieces will be produced in exclusively numbered limited series and will be presented during Milan design week 2010.

Classical music vs. football

What happens when your girlfriend or boss asks you to go to a classical concert on the same day as the Real Madrid vs. AC Milan match?

Heineken wanted to find out and drew an amazing number of visitors to their Website. Watch the video here. Does this kind of viral marketing blend well with the Heineken brand?

Marriott Hotels Planning

Marriott International has just announced plans to double its presence in Europe by 2015, increasing its portfolio from 40,000 rooms to 80,000 rooms. Of the Marriott chain's eighteen brands, seven are currently represented in Europe. The expansion in Europe includes some 30 projects. Additional European expansion will include two new Marriott brands: Edition, a boutique-lifestyle collaboration between Ian Schrager and Marriott, and the Autograph Collection, comprised of independent hotels and resorts that represent luxury properties with distinctive personalities. Marriott intends for the Autograph Collection to compete with Europe's independent, smaller upscale hotels.