Is Augmented Reality here to stay?

There's a nice piece in the New York Times Sunday Magazine about Augmented Reality. From the new Yelp iPhone app that allows you to see restaurants' ratings by holding up your iPhone in front of the restaurant while standing in the street, to the new James Cameron film "Avatar" where the action figures from the movie are sold with an AR component. Even Burger King is in on the AR action.

Read the article here.

-mp