Marriott Hotels Planning

Marriott International has just announced plans to double its presence in Europe by 2015, increasing its portfolio from 40,000 rooms to 80,000 rooms. Of the Marriott chain's eighteen brands, seven are currently represented in Europe. The expansion in Europe includes some 30 projects. Additional European expansion will include two new Marriott brands: Edition, a boutique-lifestyle collaboration between Ian Schrager and Marriott, and the Autograph Collection, comprised of independent hotels and resorts that represent luxury properties with distinctive personalities. Marriott intends for the Autograph Collection to compete with Europe's independent, smaller upscale hotels.