Friday, March 26, 2010

Edible bling



Finally, we can eat our bling! The Deli Garage made edible spray paint for anything you'd like to eat ... or tag.

From Lost at E Minor:

"If you’ve ever had fantasies of tagging your neighborhood or local subway but haven’t had the nerve, then Esslack Food Spray may be just your thing. Thanks to the very clever German team, The Deli Garage, you can now stain your tomato, pretzels, and whatever other food screams out to be covered in gold (and isn’t the list endless?) Using these fresh spray cans full of edible silver and gold paint, food goes from ordinary to bling in seconds.

The Deli Garage — which helps local manufacturers turn quality delicacies into specially designed products — paired with creative agency Korefe to dream up the illustrative packaging for Esslack. Though busy, the vibe is as fresh as the concept of edible food spray itself. Now tag that."


Thursday, March 25, 2010

Gatorade Overhauls Brand Architecture With G Series Line


Gatorade took a huge step in the revitalization of its brand this week by revealing a new structure for its mainstream product line called the “G Series”: three functionally complementary types of drinks to meet the various relevant need states of consumers, and an alliance with GNC for the launch of “G-Series Pro” products with a similar structure for serious athletes

A Twinkle in the Eye, Augmented Reality in a Contact Lens

A new generation of contact lenses built with very small circuits and LEDs promises bionic eyesight.

Photos: University of Washington
Second Sight: In recent trials, rabbits wore lenses containing metal circuit structures for 20 minutes at a time with no adverse effects.

Tuesday, March 23, 2010

Public Displays of Augmented Reality



hungry hungry eat head is an interactive public art installation created by hudson-powell, joel gethin lewis and karsten schmidt and produced by bren o'callaghan. the project was installed on a large screen in edinburgh, scotland last fall as part of the AND festival. viewers were given large placards with QR codes printed on them and video-tracking technology was used to create augmented reality animations on their head. the video feed was broadcast live on the screen, creating a mirror effect with 3-D animations superimposed on the reflection. the user’s heads were replaced with various creatures ranging from frogs and other animals to monsters and alien creatures. unlike many AR projects that require each user to have the latest technology, this piece centralized the hardware allowing almost anyone to enjoy the concept.


Hungry Hungry Eat Head from Bren O'Callaghan on Vimeo.

Saturday, March 20, 2010

Furniture


designer m.l. pawinee santisiri from Singapore
mirrors, stools, are made with recycled newspaper

built to resist



Quinze & milan have teamed up with bag manufacturer eastpak to create a furniture collection.
Both pieces will be produced in exclusively numbered limited series and will be presented during Milan design week 2010.

Tuesday, March 16, 2010

Classical music vs. football

What happens when your girlfriend or boss asks you to go to a classical concert on the same day as the Real Madrid vs. AC Milan match?

Heineken wanted to find out and drew an amazing number of visitors to their Website. Watch the video here. Does this kind of viral marketing blend well with the Heineken brand?

Wednesday, March 10, 2010

Marriott Hotels Planning


Marriott International has just announced plans to double its presence in Europe by 2015, increasing its portfolio from 40,000 rooms to 80,000 rooms. Of the Marriott chain's eighteen brands, seven are currently represented in Europe. The expansion in Europe includes some 30 projects. Additional European expansion will include two new Marriott brands: Edition, a boutique-lifestyle collaboration between Ian Schrager and Marriott, and the Autograph Collection, comprised of independent hotels and resorts that represent luxury properties with distinctive personalities. Marriott intends for the Autograph Collection to compete with Europe's independent, smaller upscale hotels.

Reused Product Sales Help eBay Go Green


Environmental experts agree that reusing products does have benefits. Not entirely altruistic, eBay has suffered from shrinking market share and a push for ecologically minded shoppers is a strategic move. Items qualified as green by eBay might be pre-owned or recylced in some manner. In the ad campaign: “Choosing a previously owned espresso machine saves 90% of the CO2 needed to produce a new one. So you get the jolt you need without compromising mankind."
http://www.ebaygreenteam.com/

Postcarden

Tuesday, March 9, 2010

box office




The 12 unit office complex located in providence rhode island is made using repurposed shipping containers that have been stacked on top of one another. the building was designed by joe haskett of distill studio and built by stack design build.
the building up-cycled 160 tons of steel that would have been otherwise wasted. in addition to finding a use for all 32 shipping containers, the building is 25-30% more energy efficient than the building code requires. the unit was assembled in an astounding 4 days using the pre-cut containers that were transported to the site on trucks. the building is the first commercial structure made using repurposed shipping containers and is set to be complete this spring.
http://distillstudio.com
http://www.stackdb.com

Saturday, March 6, 2010

Planet of the Apps

http://www.cnbc.com/id/15840232?video=1379597365&play=1
Inside the applications explosion, somethings to take into consideration!

Monday, March 1, 2010

Social Networking Goes Beyond The Grave


This first iteration of Swedish startup MyWebwill.com gives users the ability to edit their online profiles after they are gone: deleting accounts, editing status, removing blogs, and even emailing last messages to family and friends. Social media experts anticipate a new digital phenomenon: More and more people will use online sites to dispatch messages to one’s "personal village"… even from beyond the grave.
OMG!

Obscura Day in Detroit: March 20


Discover the offbeat treasures of Detroit, or any city around the globe, March 20 on Obscura Day. Sponsored by Atlas Obscura, a source for rare urban findings, the highlights for Detroit include the Heidelberg Project, the underground salt mines and Edison's last breath at the Henry Ford Museum.