Viral marketing for Samsung Camcorder

Check out the YouTube viral marketing video for the Samsung H205 Camcorder. The business cards have the name of the camcorder on it, but the tricks the man does with the cards is really amazing.

table-touch screen

Restaurant Inamo, London, UK. From the touchscreen system on the surface of the tables you browse the menu, you can read information on individual ingredients, you see pictures of the dishes to scale, you order directly into the kitchen. The interactive system is housed in futuristic projectors placed on each table.You can change the "virtual" tablecloth with different colors and graphics, playing board games with friends and watch the chefs in the kitchen through a webcam placed in the kitchen.

Toe Mouse

The Toe Mouse is especially designed for those who have upper limbs disability and cannot use their hands to move the mouse. This ergonomically designed gadget uses our natural ability to grip between the toes, for manipulating the Mouse. You need to slip it on, between the big toe and second, just as you would wear your flipflops. The sensor below the big toe acts as the left click button and the one below the second toe is the right click.Designer: Liu Yi

Edible bling

Finally, we can eat our bling! The Deli Garage made edible spray paint for anything you'd like to eat ... or tag.

From Lost at E Minor:

"If you’ve ever had fantasies of tagging your neighborhood or local subway but haven’t had the nerve, then Esslack Food Spray may be just your thing. Thanks to the very clever German team, The Deli Garage, you can now stain your tomato, pretzels, and whatever other food screams out to be covered in gold (and isn’t the list endless?) Using these fresh spray cans full of edible silver and gold paint, food goes from ordinary to bling in seconds.

The Deli Garage — which helps local manufacturers turn quality delicacies into specially designed products — paired with creative agency Korefe to dream up the illustrative packaging for Esslack. Though busy, the vibe is as fresh as the concept of edible food spray itself. Now tag that."

Gatorade Overhauls Brand Architecture With G Series Line

Gatorade took a huge step in the revitalization of its brand this week by revealing a new structure for its mainstream product line called the “G Series”: three functionally complementary types of drinks to meet the various relevant need states of consumers, and an alliance with GNC for the launch of “G-Series Pro” products with a similar structure for serious athletes

A Twinkle in the Eye, Augmented Reality in a Contact Lens

A new generation of contact lenses built with very small circuits and LEDs promises bionic eyesight.

Photos: University of Washington
Second Sight: In recent trials, rabbits wore lenses containing metal circuit structures for 20 minutes at a time with no adverse effects.

Public Displays of Augmented Reality

hungry hungry eat head is an interactive public art installation created by hudson-powell, joel gethin lewis and karsten schmidt and produced by bren o'callaghan. the project was installed on a large screen in edinburgh, scotland last fall as part of the AND festival. viewers were given large placards with QR codes printed on them and video-tracking technology was used to create augmented reality animations on their head. the video feed was broadcast live on the screen, creating a mirror effect with 3-D animations superimposed on the reflection. the user’s heads were replaced with various creatures ranging from frogs and other animals to monsters and alien creatures. unlike many AR projects that require each user to have the latest technology, this piece centralized the hardware allowing almost anyone to enjoy the concept.

Hungry Hungry Eat Head from Bren O'Callaghan on Vimeo.