From the leader in design thinking, IDEO launches a new initiative focused on what life will look like in 20 to 30 years as it's affected by global climate change. IDEO urges people to take an active role in defining the next few decades, which shows a little thinking can go a long way. Tim Brown, CEO, says we have to "move the conversation away from what we have to give up to what we can create" based on the human experience. Consider it a call to action for designers.
What are the next big ideas? How can we focus more on sustainability? Have we just scratched the surface of the "Green" movement or is it on the way out?
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